The Benefits of Non-Profit Branding

To the uninitiated, branding is synonymous to the image of a logo. Yet, branding is much more than a logo. What then, is branding? “Branding is endowing products and services with the power of a brand” (Kotler & Keller, 2015). One can clearly tell from this definition that branding is much more than a logo, a website or a brochure.

In times past, non-profits adopted the concept of branding mainly for fundraising purposes. Today, branding has evolved beyond fundraising purposes and offers the following benefits:

1). Builds Trust

An effective branding strategy that communicates the impact of a non-profits work engenders trust. By sharing its’ activities and progress, people become aware of the role the non-profit plays in its’ community. With the trust earned, a non-profit can easily garner support for its’ causes.

2). Advocacy / Expanded Support Base

Once people become aware of a non-profits’ work, it becomes easier for them to connect with its’ brand. Consequently, they not only become loyal adherents of the non-profit but they also become its’ advocates. This can serve the non-profit in many ways. For instance, success stories shared on a non-profit’s social media page can be re-posted by loyal adherents and shared with their friends. Such activities have the power of expanding a non-profit’s support base since a wider audience is reached through the act of sharing.

3). Increased Funding Opportunities

A strong brand improves the rate of success of a non-profits’ funding endeavors. By creating a positive brand image, it becomes easier to engage favorably with funders and stakeholders alike.

4). Facilitates Partnership Formation

A strong brand makes it easier for a non-profit to forge meaningful partnerships. The ability to collaborate with other organizations enhances a non-profits ability to implement projects that have a wider reach/scope. This in turn creates a favorable perception for the non-profit and influences its’ fund-raising potential.

5). Reflects a Non-Profit’s Identity

According to Nathalie Kylander & Christopher Stone (Spring 2012 Blogpost), a ” brand embodies the identity of the organization, encapsulating its mission, values, and distinctive activities”. In essence, a thoughtfully planned and executed brand image will convey the ideals of a non-profit to its’ constituents and the general public in an effective manner. It will aid in reflecting the unique value proposition of a non-profit while differentiating it from other entities.

Thus, its’ constituents and the general public will be in a position to familiarize themselves with the vision of the non-profit while keeping track of its’ achievements. As a result, the process of nurturing relationships with supporters(such as volunteers) and sympathizers to its’ cause while entrenching its’ position will be greatly improved.

It is essential for a non-profit to develop a compelling and consistent brand since it engenders trust among its’ audience, expands its’ support base, increases its’ funding opportunities, facilitates its’ ability to forge partnerships and reflects its identity.

References:

Kotler & Keller: Marketing Management (2015), American Marketing Association (AMA)

Nathalie Kylander & Christopher Stone (Spring 2012). The Role of Brand in the Non – Profit Sector[Blogpost]. Retrieved from https://ssir.org/articles/entry/the_role_of_brand_in_the_nonprofit_sector#bio-footer

Affordable Web Hosting

These days, with the web hosting market becoming increasingly competitive, it is not hard to find affordable hosting. A simple web search using your favorite search engine will bring up all types of affordable web hosting options.

It is important to do your research before paying for any of these web hosts, however. Companies exist that can offer affordable web hosting to anyone, but they all offer different plans with different capabilities. It does not do you any good to sign up for an affordable hosting plan if it does not give you everything your website is going to need.

The prices for shared server hosting range from about $ 2 to $ 10 / month these days. Most of the affordable web hosting plans in the lower end of that price bracket is perfect for someone who just wants to host a personal website or blog. However, if you are looking for unlimited bandwidth or want to be able to use a specific software package or coding method you might have to pay a couple dollars extra. It is better to stay with the software and coding that you are comfortable with and pay a bit of extra money than it is to try and learn a new method just so you can get a slightly more affordable web hosting plan.

To make an already affordable web hosting plan cost you even less, you can look for coupon codes. Many hosting companies will have a referral program of some sort. Usually these programs work by allowing their customers to create and distribute coupon codes. The new member gets a discount when they use the code, creating a more affordable hosting plan for them. The person who gave them the code usually gets a discount of some sort as well – it may be money credited to their account, or a free month of hosting, or a free upgrade on their current plan.

You can find these coupon codes by simply searching "web hosting coupons" or "[your chosen host] coupons". Just make sure you read the fine print before using any of these codes. The main thing you want to find out is if they are expired or not. Some people will post these codes on their websites and then forget they exist – so when they expire, they never get taken down. You also want to find out if this code will cause your plan to be more affordable indefinitely or if it only applies to the first year of your hosting.

The best web hosting plan for your website might not be the most affordable web hosting plan. A coupon code might be just what you need to make it affordable – but it does you no good if it only makes it affordable for the first year of your hosting. Especially if you need to sign up for more than a year in order to use the coupon (which is often the case). Just make sure that you fully understand what exactly you are agreeing to.

How to Get Affordable Car Insurance in Ohio

People who live in the state of Ohio may be in for a surprise when they open their mailbox. In this state the Bureau of Motor Vehicles sends out 280,000 requests a year to see proof of insurance. Once someone receives one of these notices in the mail they only have three weeks to prove they have insurance. Although it’s obviously mandatory to have car insurance, some people forego it because of the price. There are ways to find affordable car insurance and some are not things most people are aware of including:

o Using one insurance company for all your policies including car, home, health and life. Insurance companies give discounts to individuals who purchase more than one type of insurance from them. Ask your health insurance or life insurance agent about a quote for car insurance.

o Buying a car that costs less to insure. Most people never consider the insurance costs that are associated with a particular type of car before they buy it. Call several insurance agents and ask for quotes on a car you are considering buying. You may be surprised to learn exactly how expensive it is, and if you find this out before you finalize the sale, you can save yourself a lot of money.

o Mention that you have a car alarm or consider getting one. A car alarm is a great idea for many reasons including the reduction you are likely to experience in insurance costs. Any effort that you make to keep your car safer is viewed in a good light by the insurance company. You’ll have to be prepared to show proof that the car alarm system is indeed installed.

The most important factor in determining your car insurance rates is likely your driving record. If you have been in more than one accident in the last few years or you have a pile of speeding tickets with your name on them, you are obviously going to have a more difficult time getting an affordable rate. If this is the case, make a resolution to start driving safely now and you’ll see your rates steadily drop.